As I operate the expansion of my scentient practice online, I have to develop many things in parallel, and I love taking things at an organic rhythm.
I have started to work with Gina Morelli, a graphic designer I had previously collaborated with on a book and really appreciated both creatively and humanly, to produce a visual identity, labels etc.
Amusingly, when I mentioned that to my real life clients, quite a few expressed their regret of possibly seeing the end of the clumsy handmade DIY hand written labelling, that they feel is part of the personal service (along with counseling, answering questions in substance, etc.). Of course, I tell them I am happy to keep doing that for them
I have the feeling the less people know me or see me operate in real life "in the flesh", the more they would like a little bit of brand consistency, but this is speculative ( I guess it will depend on many other factors)
Maybe a blend of both would be optimal?
