As the expansion of Scentient Nature unfolds online, many things develop in parallel.
We have started to work with Gina Morelli, a graphic designer we had previously collaborated with on a book and really appreciated both creatively and humanly, to produce a visual identity, labels etc.
Amusingly, when mentioned to real life clients, quite a few expressed their regret of possibly seeing the end of the hand written labelling, that they feel is part of the personal service (along with counseling, answering questions in substance, etc.).
Of course, we tell them we are happy to keep doing that for them
The feeling is that the less people know our real life practice, the more they would like a little bit of brand consistency, but this is speculative.
Maybe a blend of both would be optimal?
It is what we have settled on for now.
